What is GEO?

GEO stands for Generative Engine Optimisation – optimisation for AI search engines. It is the successor to traditional SEO (Search Engine Optimisation), but specifically focused on AI systems such as ChatGPT, Claude, Perplexity and Google’s AI search results.

Where SEO ensures that you can be found in Google, GEO ensures that AI systems understand, trust and use your website as a source. More and more people are using AI assistants instead of search engines to find information. With GEO for AI, you can ensure that your website is ready for this shift in search behaviour.